The world of Digital marketing is dynamic and constantly changing – trends, technology, and tactics are never stagnant.
That’s why it’s important for your digital marketing business to keep abreast of new developments in the industry – after all, the last thing you want is for your business to lag behind, while your competitors stay ahead of the curve.
But how can you be sure you’re keeping up with the digital marketing times? A great way to stay relevant and keep up with the latest marketing trends is to track your digital marketing statistics. Whether you focus on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology or sales, we’ve collected a lot of statistics to help you connect with your customers. , reach your target audience and increase conversions.
Search Engine Optimization Statistics Search engine optimization or SEO allows you to understand how consumers search and find information about your brand and your online competitors. By incorporating SEO strategies into your marketing efforts, you will increase the visibility and ranking of your site. The following digital marketing statistics will help you adjust your SEO strategy, increase website traffic, and increase conversions.
Conversion Rate Optimization (CRO)
Only 17% of marketers use landing page A / B tests to improve conversion rates. (HubSpot, 2020)
The first five seconds of page load have the greatest impact on conversion rates.
Website conversion rates decrease by an average of 4.42% with each additional second of loading time.
Portent, 2019) In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019) Landing pages, the least popular type of registration form, have the highest conversion rate (24%).
On the other hand, pop-ups, the most popular sign-up form, have the second lowest conversion rate (4%).
Organic search
About 64% of marketers work long hours in search engine optimization (SEO). (HubSpot, 2020)
SEO generates 1000% + more traffic than organic social media. (BrightEdge, 2019)
Text will always be the basis of your search, so ensuring that the text around your website’s assets is descriptive will help it rank well in search. (HubSpot, 2020) In 2020, SEO reports will link initiatives to results, such as showing the impact of SEO on broader business objectives. (HubSpot, 2020) To improve site performance, the top technical SEO tactic used by marketers is to optimize mobile performance. (HubSpot, 2020) 49% of users say they use Google to discover or find a new item or product. (Think of Google, 2019) More than half (50.33%) of Google searches now end without a click on a result. (Jumpshot via Sparktoro, 2019) As of June 2019, 94% of internet searches take place on a Google property. (Jumpshot via Sparktoro, 2019) Google uses 810 unique SERP features. Of these, 161 are in more than 0.2% of keywords. (seoClarity, 2020) The average CTR of image results on Google is 0.21%, but it varies greatly by industry.
Mobile SEO
Queries “Where to buy” and “next to me” have increased by over 200% in the last two years. (Think of Google, 2019)
60% of smartphone users directly contacted a company using search results, such as the “click to call” option. (Think of Google, 2019)
Over a two-year period, there was a 250% + increase in the number of mobile searches for “store open next to me” (Think with Google, 2019)
46% of surveyed buyers confirm online inventory before going to a store. (Think with Google, 2019)
70% of surveyed buyers say the ability to shop in person / in a store is important when deciding from which brand or retailer to buy. (Think of Google, 2019)
Voice Search
45% of American millennials use voice assistance when shopping online. (Statista, 2019)
52% of voice assistant users say they use voice technology several times a day or almost every day. (The Smart Audio Report, 2020)
24% of Americans over the age of 18 have a Smart Speaker or about 60 million people. (The Smart Audio Report, 2020) As of 2020,
62% of Americans say they have used some form of voice assistance technology. (Edison Research, 2020)
62% of those in the US over the age of 12 use voice assistants. (Edison Research, 2020)
18% of Americans over the age of 18 own a car with an integrated information and entertainment system.
Content Marketing Statistics
The purpose of content marketing is to create and share relevant written, downloadable, and visual materials so that your target audience can learn about your brand, expertise, and products or services.
Content marketing statistics inform you of your strategy and give you insight into how other content marketers solve the difficult points of your target audience and generate leads.
This will allow you to determine which techniques will work best for your business, customers and potential customers.
Content strategy
70% of marketers actively invest in content marketing. (HubSpot, 2020)
78% of companies have a team of one to three content specialists. (SEMrush, 2019)
Web traffic is among the top two most common measures of success for content marketing strategies. (HubSpot, 2020)
The most common measure of success for content marketing programs is Total Sales. (HubSpot, 2020) 24% of marketers plan to increase their investment in content marketing in 2020. (HubSpot, 2020)
Marketers today create content for multiple audiences – three-segment marketing is the most common. (HubSpot, 2020)
Almost 40% of marketers say that content marketing is a very important part of their overall marketing strategy. (HubSpot, 2020)
“Content Marketing Strategy” is the most searched query related to content marketing. (SEMrush, 2019)
77% of companies say they have a content marketing strategy. (SEMrush, 2019)
94% of marketers use social media to distribute content. (SEMrush, 2019)
Blogs
Since 2019, a survey of bloggers found that 32% of respondents always checked the analysis of their blog posts. (Statista, 2020)
WordPress users produce about 70 million new posts and 77 million new comments every month. (WordPress, 2020)
Blogs are among the top three forms of media used today in content strategies. (HubSpot, 2020)
89% of content marketers used blog posts in their content creation strategy in 2020. (Content Marketing Institute, 2020)
18% of marketers choose WordPress as a site content management system (CMS). (HubSpot, 2020)
Marketing spending is expected to increase by 14% in 2021. (Deloitte, 2020)
83% of traffic to marketing blogs comes from desktops. (SEMrush, 2019)
Search is the number one source of the traffic to blogs in all industries. (SEMrush, 2019)
In the marketing industry, the best-performing articles have a length of over 5,700 words. (SEMrush, 2019)
Articles that are> 3,000 words get 3 times more traffic, 4 times more shares and 3.5 times more backlinks than shorter articles. (SEMrush, 2019)
Lists get 2 times more distributions than other blog posts. (SEMrush, 2019)
51% of companies say that updating old content has proven the most effective tactic implemented. (SEMrush, 2019)
Most companies (67%) use organic traffic to measure the success of their content. (SEMrush, 2019)
86% of companies produce blog content compared to other formats. (SEMrush, 2019)
Get inspired by marketing statistics
Keeping up with the biggest trends and processes in the marketing world can seem like a daunting task, given how fast the industry is growing and evolving.
However, your business can easily stay up to date by refining the latest marketing statistics.
No matter what your business is focused on or what your goals are – whether it’s SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology or sales – read the The latest statistics in each category are a great way to make sure your marketing tactics remain relevant.
This is how you will reach your audience and customers to convert more leads and increase conversions.
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