Artificial intelligence is no longer just about science fiction and robots. In today’s digital landscape, artificial intelligence technology is permeating and reshaping various industries in the form of autonomous cars, chatbots, and smart devices, and digital marketing is no exception. The search engine optimization medium has faced countless fundamental strategic changes over the years, due to revolutionary new smart algorithms and the constant adaptation process to improve the user experience.
Marketers agree that any chance of using tactics and tricks to circumvent Google’s algorithms is over. In fact, SEO is now tied to concept-based content, the powerful content strategy links the construction and optimization of meta tags.
And that’s where AI comes in. It uses advanced machine learning algorithms to identify patterns and a forest of data in cyberspace. Leveraging artificial intelligence technology in SEO enables you to collect accurate, real-time data on ad targeting, assess the quality of existing content, optimize business campaigns, and plan customer segments for target markets. Not to mention, AI has unique and innovative techniques that save you time and resources.
So here’s the big question: what is the future of AI in digital marketing and how exactly is AI affecting SEO?
Now that we understand the underlying relationship between AI and SEO, it’s time to dig deeper and find out how artificial intelligence will change the face and fate of digital marketing. So without further ado, let’s get down to business.
AI will create better content
It’s no secret that billions of search queries are processed on Google in one day, and 15 percent of them have never been seen before. These days, search engines need accurate and relevant results for a Google query. For this reason, not only do they enter a bunch of specific words, but they search for a long sentence that has a more conversational tone. That makes it difficult for search engines to provide users with the exact search result they intended.
Here’s an example: When I do a search query “When will the movie Godzilla 2: King of the Monsters come out?”, Google returns this response.
Google finds and displays the direct responses to the search query made even before displaying a large number of website links. Additionally, the search engine also provides a list of relevant searches that you might be interested in for further assistance.
Google uses an artificial algorithm called RankBrain to process the query, identify relevance, and deliver accurate results. Simply put, the role of AI in digital marketing is to help companies win the rankings and traffic race and help internet users find more relevant and accurate results. That is why it is imperative that you not only populate your website with keywords but create content associated with the domain, concept and category of the query.
AI can optimize your content strategy
As machine learning technology is improving, AI is helping search engines understand visual content as well. With a clear understanding of the language, web browsers can now search using voice commands and understand what images and videos are really about. This trend is driving companies to create and implement a strong content marketing strategy that can better align with visual content and voice search.
Other than that, marketing agencies in Essex offer numerous business intelligence analytics tools that use machine learning algorithms to collect consistent event data to better understand internet user behavior on social media and analyze how they interact with a website. Not only will that help you identify gaps in your content strategy, it will also provide you with data-driven insights to develop a more accurate and detailed buyer personality. To increase your content’s visibility and scale business reach, put more emphasis on optimizing descriptions, keyword targeting, and other important SEO metrics.
AI Makes Search Marketers More Productive
Getting productive and optimal results from digital marketing and improving brand visibility is becoming difficult with each passing day. With crowded cyberspace consisting of countless portals, it takes much more than hopes and ambitions to identify search trends that will help improve sales. And the problem multiplies dramatically when marketers need to generate additional campaigns across the plethora of marketing channels. In such situations, AI is proving to be the Holy Grail of SEO.
It presents tremendous potential and an opportunity for digital marketing analysts to gain a competitive advantage and solve their growing problems. In fact, about 80 percent of business marketing leaders use various artificial intelligence tools to increase their productivity and expand their marketing efforts. You should use tools like Google Trends to assess peak demand for data trends, target keywords, performance measurement.
AI will create stronger analytics and reporting
One of the biggest benefits of AI for digital marketing is that it unleashes the true potential of real-time analytics. AI-powered advanced analytics solutions offer an inclusive mix of technologies, reporting paradigms, and infrastructure.
You can use these analyses to:
- Measure your application or website traffic;
- Perform a complete visual analysis of search demands;
- Collect valuable data about your visitors;
- Develop buyer personas based on user activity;
- Determine conversions with targeting and by product category;
- Respond to various requests, queries, and values that can be transmitted;
- Generate accurate and personalized reports; and
- Track the performance and progress of your web pages and their content.
Furthermore, the use of AI-powered SEO techniques, such as cluster analysis, enables marketers to assemble a set of objects in similar categories so that they can audit their destination and other website pages and group them into a pillar with ingenuity. Since pillar content is considered by search engines to be more authoritative and powerful, such content will rank higher in the SERPs.
Artificial intelligence and machine learning will shape digital marketing
Now, let’s talk about the role of AI in the digital marketing industry. For starters, AI offers exceptional growth opportunities that can improve your digital marketing efforts by leaps and bounds. It enables companies and marketers to identify and resolve intractable problems and bottlenecks they encounter in their business.
AI employs machine learning technology and data-driven approaches to simplify intricate SEO processes by making marketing decisions specifically focused on consumer behavior, semantic search, content curation and development, and lead generation. AI is impacting SEO and transforming the realm of digital marketing by enabling you to:
Predict social media and the buying behavior of your consumers with propensity modeling and analysis.
Use AMP to reduce loading time and show you content in priority location areas, increasing your ranking change on the first page of Google.
Deliver a personalized user experience by using chatbots and micro-interactions, analyzing data points and events, and sending quick push notifications.
Manage end-to-end content and multiple data sources with analytics and reports.
Link all sub-content nodes to the main pillar content and achieve better performance and rankings.
To conclude, both artificial intelligence and machine learning are your SEO and digital marketing Adlivetech helps you successfully achieve your business goals such as engagement rate and conversions.
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