Companies today depend on digital marketing tools to survive.
Sounds dramatic, doesn’t it?
But keep in mind that a strong technology package encourages growth and ensures that you do not spend your precious time on tedious tasks.
And, on the other hand, the failure to take advantage of modern marketing tools means that your business could lag behind your competition.
The good news? There is no shortage of software out there to make heavy burdens for marketing needs.
Digital marketing tools by strategy
We’ve created a comprehensive list of digital marketing tools that can help you with your goals, including some free and low-cost tools for those on a tight budget.
Whether it’s managing customer relationships, gaining leads, or discovering new marketing opportunities, this list can serve as the basis for a strong marketing stack.
Companies today depend on digital marketing tools to survive.
Sounds dramatic, doesn’t it?
But keep in mind that a powerful technology package encourages growth and ensures that you do not spend your precious time on tedious tasks.
And, on the other hand, the failure to take advantage of modern marketing tools means that your business could lag behind the competition.
The good news? There is a lack of software out there to make heavy burdens for marketing needs.
See the categories below to get started:
- Marketing tools for social networks
- SEO tools (search engine optimization)
- Conversion optimization tools
- Lead enrichment tools
Marketing tools for social networks
We have directly seen how social media has evolved today into a priority marketing channel for companies.
A prime place to support potential customers and build business relationships, social is ideal for gathering valuable data when it comes to what customers want.
Managing all the moving parts of social media “manually” is a recipe for burnout. Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your overall business goals.
- Social Sprout
Hey, you can’t blame us for putting us at the top of the list!
This is because Sprout Social is the ultimate control center for any company that wants to translate its social presence into real results.
As a social media management platform, Sprout helps companies organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all seamlessly synced, depending on when your followers are most active.
Optimizing the performance of your content doesn’t have to be a guessing game, as Sprout identifies your best-performing posts and the success of your social campaigns. Along with robust social listening features, you can discover trends, hashtags, and opportunities to interact with new customers.
Loomly’s self-described “brand success platform” is an ideal tool for smaller social teams who want to organize and collaborate on content.
Calendars, deadlines, and built-in workflows make scheduling and brainstorming easy content. As an added bonus, Loomly actually organizes fresh content ideas for users, based on trending topics and conversations on Twitter.
The clean, simple interface is easy to navigate and user-friendly for those who may not be the most tech-savvy. The accessibility of the platform is attractive for solo businesses and smaller agencies that want to argue their social presence
We have talked countless times about the importance of social listening to identify trends and potential customers.
Tools like Audiense listen to the next level, helping companies identify and segment their audience on social media. If you do this, it’s easier to run laser-targeted advertising campaigns and also to immerse yourself more in your customers ’people. Looking at demographics, personalities and beyond, you’d be amazed at what you can only learn from social view.
SEO tools (search engine optimization)
Fact: More than half of your website traffic comes from search queries.
As the digital landscape becomes more competitive, everything companies can do to increase their search presence is a plus. While SEO can be daunting, especially for emerging companies, there are plenty of online marketing tools that will help you discover search opportunities and optimize your existing efforts in search engines.
Ahrefs is the gold standard when it comes to keyword ideas and ranking opportunities.
The platform’s site explorer allows you to check the top organic keywords of any URL, while estimating how much traffic a competitor receives for a given search term. You can also identify high-performance site content and backlink sources.
In short, Ahrefs is a fantastic tool not only for competitive analysis, but also to make sure that your existing content is handy for the search.
- Clear scope
Now, suppose you’re interested in leveraging your keyword opportunities and optimizing your existing content. This is where Clearscope comes into play.
Especially useful for content writing, the platform provides a detailed editor to recommend keywords, headers, and readability to help you write (or rewrite) high-class, well-balanced blog posts.
Whether you’re creating a content strategy from scratch or updating your existing blogs, Clearscope covers all corners of search optimization.
Another basic SEO tool, SEMrush allows you to track the position of your priority keywords and also explore new terms to rank.
Breaking down the keyword ideas, difficulties, and variations tool is great for brainstorming content ideas and identifying search intent.
Conversion optimization tools
The smallest changes can make the biggest difference when it comes to getting people to convert on the spot.
Simply changing the color of the prompt button can make the difference between signing up for a free trial and a person who jumps. Among the digital marketing tools in your toolbox, conversion optimization software can give you information about reduced opportunities to increase your revenue.
Unbounce is an amazing tool for quickly building, editing, and publishing new landing pages for testing. A / B testing and built-in analytics can respond directly to advertisements, prompts, and additional page elements that work (and don’t).
Even if you’re not a designer, you can use Unbounce’s proven landing page templates as a leapfrog and then modify them to suit your style. The platform analysis clearly states which landing page variations work best.
Highlighting landing page experiments, Optimizely combines visual creation and audience targeting tools to quickly run tests across different audience segments.
A code-free platform that allows you to test major and minor changes to your pages, fine-tuning your site for performance doesn’t have to be a huge undertaking
The Hotjar platform provides a real-time visual recording of the actions and behaviors of your visitors on the spot.
Through heat maps that show you where people (or not) click. Synchronized with the actual video recordings of your visitor’s journey, you can literally see what needs to be changed at a glance.
Lead enrichment tools
It is well documented that most site visitors do not provide enough data after leaving your site.
Fortunately, there are business intelligence tools that help you better understand your potential customers and highlight key information to reach them after they have shown interest. Particularly powerful for B2B marketing, potential enrichment tools supplement the prospecting and promotion of outbound marketing by giving you a more holistic picture of traffic.
Using more than 100 sources, including Salesforce and additional marketing platform data, Clearbit creates an up-to-date profile of your potential customers to make your information efforts easier. The details gathered include the company, the role, and the size of the company, just to name a few.
Instead of looking for details or relying on outdated information, the platform is regularly updated every 30 days to ensure that your data remains new. This allows you to prospect with confidence and save serious time in the process.
Similar to Clearbit, Datanyze also discovers crucial contact information about your customers on the site to complete digital Rolodex. The platform also works brilliantly for prospecting on LinkedIn, attracting social data and decision-makers.
What digital marketing tools are part of your stack?
With the right tools at your disposal, you can simplify your marketing campaigns and automate a lot of tasks in the process.
Any combination of the above tools can serve as the basis for a solid digital marketing stack. Don’t be shy about conducting tests and testing to find out what works for your business and budget.
Once you have sorted out your digital marketing tools, you can move on with your campaigns with a sense of confidence and also keep a better momentum on your marketing efforts.
And if you haven’t already, be sure to check out our variety of social media templates to help you organize and measure your social marketing campaigns so that they align with your company’s goals.
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