Almost everything has moved to the Internet. It’s no wonder that Google processes around 3.5 billion searches a day. If you are a small business, you don’t want to miss out on the benefits that search engine optimization (SEO) has for you.
Your services and products are amazing. But if people can’t find you, you are surely missing a lot. Do you want to boost your online visibility? Then learn the benefits of SEO and take your business to new heights.
- 85% of users search for business information online.
- 94% of people only search on the first page of Google.
- 94% of smartphone users search for business information on mobile devices.
When it comes to marketing, all companies invest in planning a solid SEO strategy that is in tune with their business because SEO pays for itself in the long run.
These are the main reasons why SEO is important for small businesses.
1. Increase your brand awareness and awareness
When people find your business on Google or any other social media platform, it helps build trust and brand recognition.
It is a proven fact that 97% of people learn about local businesses online. This, in turn, helps them increase their local visibility and create more foot traffic.
In a competitive market driven by traffic, and especially as a small business, it’s always good to aim to rank higher in local SERPs so more people will find you.
2. More traffic translates to more customers
People constantly search for things on the Internet. Therefore, a great way to reach your prospects is by creating high-quality content. Make sure your pages on and off pages are optimized and have a mobile-friendly layout.
Offering the same content to desktop and mobile visitors will generate more traffic, as implied by Google Mobile-First Index.
Companies with better desktop and mobile sites benefit the most. Also, some essential steps would be content marketing, link building, optimizing your web pages, and fixing errors that limit your ranking.
Also, to drive local traffic, include local quotes, local website backlinks, keywords, and a more optimized Google My Business profile.
Searches of type “Near Me” or “Near Me” increased by more than 900% in two years, all thanks to the introduction of the voice search function.
This means that the people who are physically closest to your store are likely to visit and make a purchase.
3. More conversion rates
SEO is not simply about driving traffic to your website or ranking better. But when done right, it can help you drive sales and conversions by targeting a specific niche audience.
About 88% of Internet users who searched for a local business online called or visited them. This shows the potential of converting people into customers through a Google-optimized business listing.
Also, by focusing on keywords and landing pages that match the user’s intent, you are likely to see higher conversion rates on your website.
4. SEO is profitable
A large part of online SEO services can generate organic traffic, measure your site performance by targeting the right keywords, creating backlinks, and using other SEO strategies.
With a limited budget like a small business, SEO Outsourcing is a profitable method that can help you reap the long-term benefits associated with ranking your website online.
To rank better online, you must maintain a site optimized for SEO. This will generate traffic that will be converted to sales without running paid marketing campaigns.
About 40% of companies focus on organic SEO due to its effectiveness. To formulate a concrete SEO strategy, you can always get professional help from a local SEO agency to gain an advantage in the local market.
5.General business growth
The purpose of SEO is to target the audience that is actively looking for the services or products that you provide. More customers mean more sales that will eventually lead to your business growth.
You can use local SEO services to grow your business both online and offline and generate income. Not only do you have a competitive advantage in your local area, but you can also compete with outside companies internationally in your niche and even surpass them.
Promote your business with SEO
The benefits of SEO are undeniable and if you put together the right strategy, it pays off in the long run. As a small business on a budget, you should always want to take advantage of the benefits that SEO offers and lower your marketing costs.
Search engines can generate a lot of traffic for your business. Take advantage of this great opportunity to find your potential customers online. So, are you willing to take advantage of the benefits of SEO?
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