Learn how to use Google Trends to uncover hidden layers of keyword research data to supercharge your SEO strategy. Read about it here
Google Trends is the only keyword research tool that provides information based on actual Google search data.
These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and useful for creating keyword strategies to promote websites.
Discover new ways to use Google Trends to unlock hidden information and keyword volume data.
The value of Google Trends
Although Google Trends is accurate, it does not show the actual amount of traffic.
Paid SEO tools provide numbers for your keyword search volume. But those numbers are estimates that are extrapolated from data providers.
So while paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on actual search query volumes.
How to use Google Trends for SEO?
- Get more accurate data by comparing keywords
Google Trends shows a relative view of traffic on a scale of zero to one hundred.
You may not really know if the trend reports hundreds or thousands of keyword searches, because the graph is on a relative scale.
This is especially useful if you know the amount of traffic from another keyword phrase.
How to get more accurate traffic data
If you want to get a more accurate estimate of your keyword search volume, compare your keyword to a keyword for which you already have exact volume numbers.
If your keyword volume is particularly high, there’s another way to identify a close estimate of your keyword volume – comparing your target keyword to any keyword phrase you have an idea about your traffic volume.
The comparison keyword does not have to be related. It can be completely different. It’s important to have an overview of your keyword volume.
If information about this volume is not available, here’s a trick to get an idea of the search volume.
Go to the Google Trends Daily Trends webpage, which displays trending search queries.
- Compare keywords by time for audience statistics
There are two general ways to analyze keyword data: extended over longer periods of time and shorter periods of time.
You can set Google Trends to show you traffic trends starting in 2004. This is valuable for showing your audience trends.
Growing trends Long-term trends: If a trend is growing, it means focusing your energy on creating content for that trend.
Long-term downtrends: If the trend line moves down, then it may be a signal that audience consumption of content is changing.
It is very important to understand when a trend is on a downward spiral.
The digital camera has begun the disappearance of the traditional analog camera.
The iPhone has begun the downward spiral of the digital camera.
Knowing where the wind is blowing could help a content marketer or publisher understand when it’s time to give up digital cameras and start whipping mobile-related products.
- Related topics and questions
Google Trends has two great features, one called Related Topics and the other Related Queries.
Topics are search queries that share a concept. In general, the topics are language independent, but it is not clear if this is the case with Related Topics
The description of Related Queries is similar to that of Related Topics.
Top queries are the most popular in general, and Rising Queries are queries that are becoming popular.
- Short-term trends can bring massive traffic
Viewing short-term keyword trends, such as a 90-day or even 30-day view, can reveal valuable information for capitalizing on fast-changing search trends
There is a lot of traffic in Google Discover as well as in Google News.
While Google Discover is less sensitive to trending topics than Google News, being in the top of current interests is very helpful in capturing a huge amount of traffic right now through Google Discover and Google News.
For example, two of the most popular keyword trends are How to and Near Me searches.
When you narrow down to the 90-day view, you can see on which days of the week those searches are popular.
- Keywords by category
Google Trends has the ability to narrow down keywords by category to provide more accurate data.
The Categories tab is important because it refines your search for keywords in the right context.
If your keyword context is automotive, then it makes sense to refine Google Trends accordingly to show only the data for the automotive context.
By narrowing Google Trends data into categories, you’ll be able to find more accurate information about the topics you’re looking for in content.
- Discover search intentions with categories
Google Trends gives you the ability to further refine your keyword data by segmenting it by Search Type, which is an incredibly useful way to research the popularity of different types of search intentions.
Search types give you information about those who search when they are intensely focused on a particular type of intent.
Refining your search allows you to eliminate the “noise” that could pollute your keyword research and go straight to the signal – the data that is most meaningful.
Google Trends data can be refined by:
- Internet search.
- Image search.
- Search for news
- Google Shopping.
- YouTube search.
- Searching YouTube is a great way to identify “how-to” content.
A Google Trends search for how, what, where, when, why, and who shows that search queries that begin with the word “how” are by far the most popular on YouTube.
Google Trends limits your comparisons to five keywords, so the next screenshot omits that keyword.
Takeaway:: Google Trends is useful
Google Trends is a useful tool, and a little creativity provides important search marketing information.
Spend some time with Google Trends. I’m sure you’ll find information that will improve the way content is created and promoted online.
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