The eCommerce trends are constantly changing and this year has been no different. More than ever, merchants are creating and/or improving their e-commerce businesses to meet their customers wherever they are. Although it may seem that everything in e-commerce is evolving, we have narrowed it down to the biggest trends that will affect business in the coming months and years.
Talk to our sales team to learn more about BigCommerce trends in e-commerce that boost online retail.
E-commerce trends are on the way
Industry leaders about this year’s changes and they had a lot to share. So let’s explore the biggest e-commerce trends and see where things are going.
- AR improves the reality of online shopping.
- There will be an increasing volume of voice searches.
- AI helps stores learn about shoppers.
- On-site personalization uses this information to create individualized experiences.
- Chatbots enhance the shopping experience.
- Mobile shopping is still on the move.
- Headless, API-based e-commerce enables continuous innovation.
- Customers respond to the video.
- Companies should optimize their digital conversion strategy.
- B2B is growing … and changing.
Augmented reality enhances the reality of online shopping.
Augmented Reality (AR) was a complete change in the e-commerce game. With this type of technology, shoppers can really see the item they are shopping for, which helps them make a purchase decision. AR really changes the shopping experience in specific industries, such as fashion and home decor, because the customer can feel the item better without seeing it in person.
In 2022, Gartner predicted that 100 million consumers will shop using AR 2020, so it will be interesting to see how that changes next year.
“We expect many more companies to use AR for their products and businesses – so much so that it will become more standard in e-commerce and social media platforms. We see it being used with larger companies, but I think we will soon see it becoming mainstream for businesses of all sizes. ”
There will be an increasing volume of voice searches.
Not only do many people have smart speakers, but they also rely on voice assistants to perform daily tasks. Loop Ventures estimates that 75% of US households will have a smart speaker by 2025.
As more homes adopt smart speakers, more consumers will use voice search to shop online, order food, and organize their lives. Increasing voice search creates an opportunity for e-commerce businesses in terms of keywords and content.
AI helps stores learn about shoppers.
Artificial intelligence (AI) and machine learning make it possible for the customer to have automated and personalized shopping experiences. AI continuously collects data about how a customer buys, when they buy, and what they are looking for in a product or service. It’s a piece of technology that really can’t be replicated in the store.
On-site personalization uses this information to create individualized experiences.
Shoppers of all kinds – including B2C and B2B – are looking for personalized, personalized online shopping experiences. The data collected from AI is what makes it possible for a buyer to get personalized recommendations for detailed products and services for customers.
The implementation of personalized experiences on the spot or in marketing efforts has been shown to have a strong effect on revenue, with one study finding that it had a 25% increase in revenue for retailers scaling advanced customization capabilities
Chatbots enhance the shopping experience.
Chatbots are all the rage today for customer support. However, I think they will drastically change the way people shop online. They will become one of the most important marketing tools. In the retail space, ATMs are likely to become the norm, and in-store marketing will increase. ”
Mobile shopping is still on the move.
Mobile shopping allows customers to shop from anywhere, which is vital in today’s world. However, if your e-commerce site does not respond to mobile or web applications, you will miss out on great opportunities. Buyers who are mobile users want extra convenience, plus the ability to pay digitally.
Headless, API-based e-commerce enables continuous innovation.
Many e-commerce companies adopt headless due to its flexibility on the backend, plus the added capabilities of SEO, content marketing, and digital experience.
Customers respond to the video.
The video proved to be a great way to attract customers in 2022 and will not disappear too soon. Creating videos for your site is a great way to instantly attract and engage a customer and inform them about your product or service.
I see the use of podcasting and short video content to increase the opportunity for shoppers to learn how an eCommerce brand’s products and services offer the solution to the opportunity, challenges, or issues a buyer is looking to respond to.
Companies should optimize their digital conversion strategy.
Attracting potential customers to your site is a task, but determining them to convert is another. In 2020, companies are looking to improve their conversion rates by optimizing product pages. Multi-channel selling is also another way to get conversions, either through Facebook advertising or Google shopping ads.
B2B is growing … and changing.
If you’ve ever been worried that B2B will go out of style, don’t worry. Global e-commerce retail sales for B2B are expected to reach $ 1.1 trillion in 2021, according to data from Statista.
Forrester predicts that by 2020, almost half of adults will be Millennials, which means an increase in Millennial B2B buyers. Both categories of audiences want to be able to easily research their needs and related products without talking to sales agents.
Conclusion
Okay, so a lot of new things are happening in e-commerce. Technology and people are always evolving, and since e-commerce brings them all together, Adlivetech will always look to the future. One thing is for sure, it is never too late to jump straight in, learn something new and evaluate if it is right for your business.
For now, consumers are in the driver’s seat, and e-commerce companies will customize the journey ahead for them.
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