Looking for the latest website statistics? We have you covered. The website is the digital face of your brand. It’s your best salesperson, your brand’s most ardent ambassador, and your most important marketing statistic – so, of course, it has to be good.
But if you want to get the most out of your website, it’s important to know what today’s customers want and stay up to date with the latest web design trends.
Let’s start with some general website statistics that highlight the importance and popularity of websites in today’s world.
Out of the 2 billion, only about 400 million are active
Only one-fifth of all sites on the Internet are actually active. The other ⅘s are inactive, which means they haven’t been updated or new posts haven’t been updated in a long time.
Over 20 million sites are e-commerce sites
Ecommerce is one of the most popular types of websites and, according to Kommando Tech, there are currently over 20 million eCommerce stores in total.
On average, US Internet users visit more than 130 web pages a day
Websites are a basic part of an ordinary person’s day. In the US, the average internet user browses over 100 different web pages every day.
It only takes 50 milliseconds for users to form an opinion about your site
Websites are a key point of contact for companies, and consumers are well aware of what to expect from a company’s websites. In less than a second, visitors form an opinion about your websites, which is why it’s so important to develop a website that makes a great first impression.
48% of people said that web design was the number 1 way to determine the credibility of a business
The importance of good web design cannot be underestimated. Given that almost half of the consumers say that web design is the number one way to determine the credibility of a business, it’s more important than ever to make sure your web design is right.
First impressions of a website are 94% related to design
Websites are a way for customers to get an idea of your business and what it is all about, and all that really needs to come out is how well your site is designed. Your customer is a potential customer, so it’s important to make a great first impression.
38% of users will stop using a site if they find it unattractive
Web design and layout are important to users. With over a third of users claiming to stop using a website due to poor looks, it’s important to make sure your look is well-designed and intuitive.
83% of consumers expect websites to load in less than 3 seconds …
Upload speeds are a hot topic in 2020. Although a few seconds doesn’t seem like much, for experienced web users, they can feel like a lifetime. Most consumers expect a webpage to load in less than 3 seconds, and Google recently updated its algorithm to prioritize loading speeds.
Website users first look at the top left corner of your site
This is the “primary optical area” and is where the user’s eyes are first attracted. Designers can use this knowledge about how your customers’ gaze moves on their page to influence the look of your landing page. For example, you may want to move the value proposition or any items that you want customers to see first in the upper left corner of the page.
website visitors spend 80% of their time looking at the left half of your pages
According to Nielsen Norman, users spend most of their time on a page on the left. For this reason, a conventional layout with top or left navigation bars and priority content in the center is likely to improve the user experience and profitability.
70% of small businesses do not have a CTA on their homepage
CTAs, also known as “calls to action”, are a key component of good web design. They encourage users to take steps that drive conversions, lead generation, and sales. However, although it is a well-known fact that CTAs are a necessary element for any web homepage, 70% of companies do not have one.
Users spend an average of 5.94 seconds on the main image of the website
Images are also extremely important when it comes to design. With an average user spending about 6 seconds on the main images of the website, it is extremely important that this image is professional and relevant.
83% of customers consider an uninterrupted website experience on all devices to be very important
Although many web designers are tired of designing websites for desktop viewing, Internet users use a wide range of devices, from laptops and desktops to tablets and smartphones. If you really want your site to impress your customers, it’s important to make sure they have the perfect experience, no matter what device they choose to use.
86% of people want to see information about products and services on the homepage of a website
According to a study by Komarketing, site visitors are eager to see exactly what a business has to offer as soon as they reach the homepage. Over ¾ of people reported that they want to be able to easily find information about products and services on the homepage of a website.
90% of web designers agree that web design trends are changing faster than ever
According to web designers, it’s harder now than ever to keep up with emerging trends. 90% of designers believe that the industry is evolving faster than ever, and forces such as the pandemic and changes in consumer habits mean that design trends need to evolve rapidly to meet the needs of businesses and consumers.
Parallax scrolling effects have been popular for several years and continue to be a popular trend in 2022.
Parallax scrolling is a web design technique in which the background is designed to move slower than the foreground as the user scrolls. This creates the illusion of depth and makes the page look more three-dimensional.
The use of chatbots on the site has increased by 92% since 2019
A clear trend that we have seen in web design in the last 2 years is the increasing use of chatbots. Chatbots are an effective channel for communicating with customers that allows you to provide on-demand customer support 24 hours a day.
Automatic chatbots, based on artificial intelligence, can receive potential customers, answer common customer questions for you, and only pass on more complicated queries to your representatives, freeing up team time and saving money.
The experiences of augmented reality sites have an upward trend
Augmented Reality (AR) involves providing exciting, interactive experiences from real-world environments, enhanced and amplified by technology. There are a lot of ways that AR can be used by e-commerce sites and online retailers to provide a better customer experience and increase conversions.
For example, customers can use RA to “test” outfits or preview products in a real environment from the comfort of their own homes.
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