When designing and developing a new website, we recommend that you test early and quickly so that UX results can be easily incorporated into your website.
After launching a website, we conduct ongoing UX research to analyze how users interact with the new site for continuous, data-driven optimizations.
Our Adlivetech team also provides UX services for existing websites that want to learn more about how users interact with their site. Whether you’re interested in having data to support the idea that your business needs a new website, or if you just want to make some changes to your current site.
Our UX solutions
User experience consulting and research
Our Adlivetech team creates UX strategies designed to discover how users interact with the website. We’ll work with your team to determine user research goals based on your business goals and site conversion points.
By researching users, we will provide actionable ways to improve the user experience of your site, either by designing a new website or by optimizing your current site.
Determining user-friendly navigation
The main navigation is one of the most valuable parts of any website. When browsing isn’t intuitive, users are frustrated and leave your site. We use UX search methods, such as card sorting and tree testing, to understand how users associate content so we can establish navigation. more efficient.
These UX testing methods are important for any brand considering a new content architecture or restructuring of the main navigation. From these tests, we can better understand where visitors would expect to find specific pages and make adjustments to reflect this information.
Evidence-Based UX Design
At Adlivetech, we believe that design and UX go hand-in-hand. There’s no need to sacrifice style for user-friendliness – with UX testing and research, we generate user behavior data to guide our designs.
User testing allows us to discover if your website visitors can easily complete critical tasks. During the design phase and while constructing the demo site, users are asked to complete tasks and rate their difficulty. This type of UX testing helps us understand how users are interacting with the site before it has even launched.
Once initial UX testing and research have been completed, we analyze and present the results to you and our design and development teams. That’s when the fun really begins. We incorporated the data we’ve collected into the design and functionality of the website including the layout of the navigation and placements of calls to action.
Discovering User Pain Points and Improvements
The last thing you want is a website that frustrates users. Your website should help your visitors find answers and solve problems. With UX research such as heatmaps, user surveys, and mouse tracking we can get a sense of users’ pain points on a website. Heatmapping technology allows us to see where users are clicking and scrolling; if one of your most important assets is being overlooked, we will discover it.
We frequently use mouse tracking alongside heatmapping, so we can understand not only where users are clicking or not clicking, but why. This type of testing gives us a look at a genuine user interaction, so we can see where website visitors are frequently getting stuck or having trouble.
With this information, we can determine changes to content architecture, functionality and design that will make it easier for your visitors to use your website and convert.
UX Research Doesn’t End After Launch
When you get a new website, you shouldn’t set it and forget it. How will you know that it’s working and meeting your business’s goals? With follow-up UX research after a site has launched, we can monitor how real users are interacting with the new site and make continuous improvements. These ongoing optimizations may include:
- Enhance calls-to-action
- Improve messaging
- Reduce distractions on a page
- Optimize the conversion process
Let’s Start A Conversation About User Experience Research and Testing
At Adlivetech, we know it’s not enough to just have a website. Your website needs to work for your users and should be designed around their needs.
Ready to see how UX consulting can increase conversions on your website? We’re happy to talk about options for your business.
Did you design your business website or app to be used by real people? Oh, did you?
Great, because that is exactly why UX design, or User Experience Design, matters and is an integral aspect of Adlivetech’s services.
Designs that allow a user to more efficiently and naturally navigate a service greatly increase the probability of maintaining that user. Also, the longer they’re on your site, the more likely they are to complete targeted or directed actions.
Making it natural for users to do things that you want them to do, is good.
One of the most important steps in the process of designing effective UX is user research. Understanding the people who will be using your service, as well as what actions are the most important, allows UX to facilitate goals and tailor the user’s individual experience.
There are many factors that go into our design process, but two questions have the most influence:
“Who are your targeted users?”
“How would they use your product?”
With this information, we are able to develop a specialized product for the user.
At Adlivetech, we see the integration of UX and business strategy boiling down to this simple question: how will our design allow a service to improve someone’s life and bring the consumer the value that they deserve?
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