How to evaluate and optimize any landing page based on google ads campaign performance ? 9 months ago

google Ad campaign values ??provide clues on how to optimize a landing page. Here's what you should look for and how to improve any page.

Google Ads campaign values? provide clues on how to optimize a landing page. Here’s what you should look for and how to improve any landing page of the website.

What does gemstone evaluation have in common with how to optimize a landing page?

There is a scene in the movie Uncut Gems in which an unpolished opal owned by Adam Sandler’s character ends up being auctioned off for a fraction of its price.

It triggers a chain of events that ends badly for him

Fortunately, two simple campaign values ? can help you rank any landing page in one of four segments that take into account both performance and potential.

The two values? to follow

Every paid search professional is familiar with clickthrough rate (CTR) and conversion rate – the basics of PPC data that tell you how convincing users found your ad and landing page.

will also want to set thresholds for each value: high and low.

Paid search professionals analyze landing pages in my current job.

These four categories take a few minutes to populate and make it easier to determine the right steps to support or improve performance.

Will be able to quickly determine:

  • How a particular ad and its landing page work.
  • What degree of optimization is required.
  • Whether these fixes need to be done on the ad or on the landing page.

High CTR, High conversion rate

Crown jewelry is the culmination of the success of any campaign, people gathering from all corners for a look.

This category includes your best performance, combining landing page clicks with ads that lead to sales (or other conversions).

These “winners” are usually built on rigorous testing and optimization, so most of your work is done

How to optimize this landing page?

Explore bid adjustments to get or stay in the top position. Keep adding irrelevant queries as negative keywords to keep your expensive traffic away.

Use clear language to communicate availability, delivery and delivery times, and other key details that influence purchasing decisions.

Improve the vital elements of your page, especially the loading time. The first five seconds are the most critical, with a charging time of fewer than four seconds being the ideal point.

How to optimize this landing page?

Explore bid adjustments to get or stay in the top position. Keep adding irrelevant queries as negative keywords to keep your expensive traffic away.

Use clear language to communicate availability, delivery and delivery times, and other key details that influence purchasing decisions.

Improve the vital elements of your page, especially the loading time. The first five seconds are the most critical, with a charging time of fewer than four seconds being the ideal point.

High CTR, Low conversion rate

Shiny objects attract a lot of attention, but they are not known because they substantially support this. What you thought was a rare silver coin might turn out to be a worthless glass cap.

And if the previous category was the bastion of the big landing pages, it belongs to the poor.

The future is all about search intent?

Google analyzes an astonishing number of user signals for each search, resulting in one of the largest aggregate data sets in human history.

This allows Google to determine why you’re looking for something instead of what you want.

By setting the pace of your online search, Google intends to be a critical part of the process.

Ads and landing pages no longer earn when they include keywords, but when they closely match the user’s intent.

Strong visuals and a good user experience lead to signals that tell Google people they want to visit (and stay on) your page.

Once you’re comfortable with the basics, get ready to explore more unconventional CRO tactics, such as augmented reality and custom videos.

There is a whole new world of search that comes a new way?

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