As marketers, we are constantly adapting to Google’s ever-changing algorithm, tracking changes in prioritization and SERPs. Google is very good at equipping users with content ideas information about what they consider important, providing resources such as their search engine optimization (SEO) guides and annual search trends report.
The Google Search Trends report can be an incredible asset that allows you to explore users’ search habits and gain access to a steady stream of content ideas.
What is the Google Search Trends report?
Published each year, the Google Search Trends report brings together the highest-ranking terms for the year.
Curious readers – or those of us looking for content ideas – can visit the mini-site to explore the search volume through multiple lenses.
You can break it down by region and then by topic, including categories such as actors, TV shows, sports teams, songs, and more.
Although this report can certainly generate year-end nostalgia, it also offers a unique perspective on the terms that have gained the most search and traction volume in the last year.
For marketers, that data can be gold.
Top Trends in the Google 2022 Search Trends Report
Regardless of the region, you are researching, you will find a common theme in this year’s report: perseverance.
In 2022, researchers looked for “how to heal” and “how to be hopeful.” This topic resonated in more specific searches as well as high-volume searches, including “how to start a business in 2022” and “how to get a job in 2022”.
Entertainment was another balm in a complicated year. We looked at Google for fun and clarification, introducing searches like “Squid Game” and “Amanda Gorman.”
Here are some other Google search trends that have attracted a lot of attention around the globe this year:
- Australia vs India
- India vs England
- IPL
- NBA
- Euro 2021
- America’s Cup
- India vs New Zealand
- T20 World Cup
- Squid game
- DMX
In the United States, here are the most popular users in general
- NBA
- DMX
- Gabby Petito
- Kyle Rittenhouse
- Brian Laundrie
- Mega Millions
- AMC Stock
- Stimulus Check
- Georgia Senate Race
- Squid Game
While these searches may be entertaining, they can also inform you of your content strategy, helping you create content that users might be interested in.
How to use search trends report generating content ideas
Are you struggling to come up with fresh content ideas? I’m no stranger to the frustration that comes with it.
Using Google Search Trends, you can determine which topics are of interest to users by increasing your engagement as you build relationships and goodwill.
Below, I will detail the top five strategies for capitalizing on the information associated with the search trends report generating content ideas.
- Use popular search terms and find a unique angle to cover your topic
Although a blog post about the permanence of aesthetics may be popular, this topic may not align with your brand. related to several industries.
Whether you’re a small boutique or a landscaping company, you can take advantage of this great query and build a content plan to solve it.
Sage green may not be in the wheelhouse.
If so, look for other search terms that might be of interest to your audience in some way. This part of the Search Trends report breaks down searches on various topics, including:
- culture
- economy
- entertainment
- environment
- health and well-being
- news and events
- philanthropy
- representation
- sports
- Search for topics using the search bar
Suppose you are curious about the visibility of the search behind a particular query. In this case, you can use the Google Search Trends report to explore how much a particular term resonates, as well as related queries and terms.
For example, I searched for “digital marketing.”
In addition to highlighting the prominence of the term, the report also provides a lot of valuable details. We could build a content strategy with a pretty solid idea of what kind of content will resonate and will not resonate from this search.
In the “related topics” section, I see terms such as assessing education and professional development, which means that a list of courses or training in digital marketing might work well.
Search for the name of your industry and the main key terms you are targeting, and see what content ideas come up.
- Use the Google Trends Report to find topics that appeal to Generation Z.
In 2019, Generation Z officially surpassed the number of millennials, representing 32.2% of the world’s population.
Even more impactful, Generation Z accounts for over 40% of US consumers.
Consider this: one-third of the world’s population is Generation Z. You’re doing yourself a disservice to your brand if you don’t think about how to talk to this massive, technology-empowered group.
Once you’ve identified topics that you know resonate with search bar crawling, how can you make sure your content resonates with this unique group?
The answer is quite simple.
Your content needs to be more interactive and engaging.
Here’s how to do it?
Create more interactive content
The more opportunities your audience has to interact with your content, the more likely they are to interact with it.
By incorporating interactive elements, you encourage action. The next time you’re planning content, consider including a survey, sticker, or slider that will allow your audience to truly interact with your brand.
- Create content around the topics you are passionate about
It’s always easier to create compelling content around topics that resonate with you. As you carefully read the Google Search Trends for 2021, pay attention to topics that resonate with both you and your brand identity.
Start by looking at the major search terms in each of the main topics listed above. Suppose you work or run a coaching business and are looking for more ideas on topics
A quick look at popular “culture” topics shows that Doom is the most popular topic in the culture section. How can you use this to your advantage? Matching it to your brand identity.
As a coach, you could write about how to avoid doom scrolling, how doom scrolls influence your job search or create a challenge to encourage your followers to stop doing doom and improve their mental health (which was another popular search term, as you might recall!)
- Identify new niches
If you’re looking for a new niche, Google Search Trends is a great way to identify fast-expanding niches that may have content gaps that you can fill.
To see the increase in search for a particular topic, simply set the search duration to “2003 to date” so that you can see long-term traffic on that topic.
This can also help you see when your topics are most popular in a particular year, allowing you to schedule your content to be published at intervals when Google users historically search for certain terms each year.
Conclusion: Google Search Trends 2022 report
The Google Search Trends report provides a nostalgic look at the year under review, with pop culture topics such as Squid Game and news such as Gabby Petito’s disappearance. However, they also gave us a tool that we need to get more visibility into search patterns.
By exploring these trends for information about search patterns and behavior, you can create a content plan that addresses the topics that users are interested in.
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