{"id":8995,"date":"2022-08-16T14:28:21","date_gmt":"2022-08-16T14:28:21","guid":{"rendered":"https:\/\/adlivetech.com\/?p=8995"},"modified":"2024-02-29T08:57:19","modified_gmt":"2024-02-29T08:57:19","slug":"email-outreach-vs-email-marketing-whats-the-difference","status":"publish","type":"post","link":"https:\/\/adlivetech.com\/blogs\/email-outreach-vs-email-marketing-whats-the-difference\/","title":{"rendered":"Email Outreach vs Email Marketing: What’s the Difference?"},"content":{"rendered":"
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Email conversion writer and strategist Laura Lopuch launched and grew her freelance business by 1400% in 4 months using 328 cold emails – just one of which brought her nearly $20,000 in revenue.<\/p>\n

56% open rate.
\npositive response rate was 9%<\/p>\n

The average open rate for cold emails is 26%, so she pretty much went rogue with her cold email campaign.<\/p>\n

Email dissemination<\/a> can work \u2013 if you use it for its intended purpose.<\/strong><\/p>\n

But what is email communication? How is it different from equally powerful email marketing? What are the best tools for cold emailing (and why you can’t use a standard ESP)?<\/p>\n

The difference between cold outreach emails and marketing emails is that outreach emails are addressed to people who don’t know you yet and marketing emails are addressed to specific audiences who have opted in to receive your emails.<\/p>\n

Cold email outreach is for new leads that you find yourself. You can find these insights through\u2026<\/p>\n

Sending targeted ads to people who visit your website<\/strong><\/p>\n

Do outreach on social media and LinkedIn (based on their profiles)<\/strong><\/p>\n

Extracting a list of decision makers at target companies (or working with a data enrichment service to help obtain this list)<\/p>\n

LinkedIn currently has over 610 million members. The network has 303 million monthly active users and 40% of them visit the site daily. Imagine how many of them are potential leads.<\/p>\n

Email marketing is a message you send to people who have signed up to receive information from you. This can mean:<\/p>\n

    \n
  1. Someone who signed up for a free trial<\/li>\n
  2. Someone who has visited your site before but hasn’t engaged<\/li>\n
  3. Someone who already subscribes to your newsletter and other promotional emails<\/li>\n
  4. Someone who has already turned into a customer – a customer you want to keep<\/li>\n<\/ol>\n

    Email marketing is designed to show potential customers the benefits they could unlock by becoming a customer. They are not meant to be pushy, sales-focused emails, as most of the contacts who receive them are not yet ready to buy from you.<\/p>\n

    What does a cold email outreach<\/a> sequence look like?<\/strong><\/p>\n

    A cold email contact sequence can have anywhere from 8 to 12 touch points that include emails, phone calls, and meetings. The steps might look like this:<\/p>\n

    Day 1 \u2013 Email 1
    \nDay 2 \u2013 Call 1 (Leave Voicemail)
    \nDay 3 \u2013 Email 2
    \nDay 4 \u2013 Call 2 (No Voicemail)
    \nDay 5 \u2013 Email 3
    \nDay 8 \u2013 Call 3 (Voicemail)
    \nDay 11 \u2013 Email 4
    \nDay 15 \u2013 Email 5
    \nDay 21 \u2013 Email 6
    \nDay 35 \u2013 Email 7
    \nDay 50 \u2013 Email 8<\/p>\n

    The sales information process is subject to two things:<\/strong><\/p>\n

    Who is your business?
    \nWho are your prospects?
    \nYou should be sent to a highly targeted audience, not who everyone else is targeting.<\/p>\n

    If you want to start a place, make sure you include the following in your email:<\/strong><\/p>\n

    An introduction
    \nThe reason you are applying
    \nA relatable connection (highlight something you both have in common, like your former co-worker, or highlight something they worked on recently that you liked)
    \nAsk the question<\/p>\n

    The purpose of these sales pitch emails is to create common ground, make a connection with a prospect and try to schedule a meeting.<\/p>\n

    In an ActiveCampaign prospect sequence, the process and cold outreach emails look like this:<\/strong><\/p>\n

    Decide which sequence a prospect goes through.
    \nBuild different sequences based on different interests. You can, for example, set up sequences for things like “General”, “Software”, “Events” or “Chicago”<\/p>\n

    Add contacts and then put them in a sequence.
    \nSequences have tasks for us to call or email. Some of the emails are templates that appear automatically, and others we customize.<\/p>\n

    Start the contact! We usually send about 4-8 emails in 30-45 days.
    \nThe number of emails sent will depend on how cold prospects react.<\/p>\n

    Tailor your content to highlight how our platform can be right for them. An email can highlight a customer’s use cases that match the prospect.<\/p>\n

    What does email marketing look like?
    \nEmail marketing varies widely and comes in many different styles.<\/p>\n

    What types of marketing emails can you send people?<\/strong><\/p>\n